About Telefónica > Vision and values

Telefónica has a clear strategic vision which is defined as our ‘Spirit of Progress':

"We want to enhance people´s lives and the performance of businesses as well as the progress of the communities where we operate, by delivering innovative services based on information and communications technology".

Innovative

We translate technology into something that is easy to understand and use. Innovation is a source of constant inspiration for everything that we do, in our services as well as in our management systems, and it makes it possible for us to anticipate the market and the expectations of our customers.

Competitive

Innovation helps us be more competitive. We're not content with what we have already achieved and there are no limits to the healthy ambition to be a world leader in Telecommunications. Our obligation is to go further in everything that we do, without ever relinquishing anything.

Open

We act clearly, openly, transparently, and accessibly with everyone. We make listening and dialogue one of our strongest points. We are a company that is involved and that learns from the cultural and social realities of the communities in which we operate.

Committed

We demonstrate our commitment when we fulfil our promises; when we responsibly apply the transformational capacity of our technologies; and when we recognize that the way to achieve the result is as important as the result itself.

Trustworthy

Trustworthiness is the result of reliability and trust. Reliability in everything we do must be a source of distinction, competitiveness, leadership, and relationship with our audiences over the long term. Trust is earned, by our capacity to fulfil the commitments that we take on. Our goal is to earn everyone's trust.